• f/x -- special visual effects; "The film with have a big budget owing mainly to extensive f/x requirements."
• fave -- favorite; "Johnny Carson was a longtime fave with latenight auds."
• feature -- motion picture over an hour in length; "The director helmed TV commercials before getting into features."
• feevee -- pay TV; "The film will play feevee before going to the broadcast webs."
• fest -- film or TV festival; "Alan Smithee's new film will bow at the fest."
• first-look -- a deal wherein a particular studio has the first option on a filmmaker's projects; "Alan Smithee has a first-look deal with Par."
• flop (also floppola) -- failure at the box office; " 'Heaven's Gate' and 'Ishtar' were two of the biggest flops of the 1980s."
• four-wall -- a theater rental contract where the producer assumes responsibility for all of the expenses of a show and gets all of the revenue, especially used in Las Vegas; "Many hotels are no longer willing to financially back their production shows, so four-wall deals are becoming commonplace." (See also, two-wall)
• Frog web -- the WB television network, named for its mascot, a dancing frog from a Looney Tunes cartoon. "The Frog features all the hottest new shows, like 'Gilmore Girls.'"
• FYC -- for your consideration; "It used to be that studios would take out ads for just about anyone who had ever made a hit movie for them -- or had FYC guarantees written into their deal memos."

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