Potluck parties for 'Pineapple Express'

Rogen, Franco film premieres in NY, L.A.

By SHARON SWART, SAM THIELMAN

Judd Apatow told writer pals Seth Rogen and Evan Goldberg about his idea for a "weed action movie" back in 2002. Their stony vision, "Pineapple Express," has finally made its debut on both coasts.

At the L.A. preem July 31, Columbia Pictures prexy Matt Tolmach joked, "We're going to make a pot movie every year," adding that he had the sense from the get-go that the pic "would have to be a hard R -- and the 'R' stands for ... reefer."

The after-party in Westwood provided plenty of grub for those finding themselves afflicted with the post-pot munchies. Greasy miniburgers and racks of convenience-store junk food awaited guests including Daniel Craig, Jim Carrey and Jack Black.

On Aug. 5, the cast was in Gotham's AMC 19th Street theater's front row and passed along a mic, each saying some variation on the pic's motto "smoke weed!"

At the Tenjune after-party Rogen spoke about his career high and noted that it was "exceptionally strange."

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