Universal sets a date for 'Bruno'

Cohen comedy to open on May 15, 2009

By PAMELA MCCLINTOCK

Universal will release its Sacha Baron Cohen pic "Bruno" on May 15, and so far, there are no other R-rated comedies near it.

Like Borat, the title character of Fox's 2006 box office hit, Bruno is one of a trio of characters created and played by Cohen in TV skein "Da Ali G Show."

As Bruno, Cohen pretends be a flamboyant fashion and celebrity journalist from Austria who interviews unwitting members of the public who believe Bruno is a real person.

"Borat" grossed $128.5 million domestically in an early November release.

U believes "Borat" made Cohen enough of a household name to warrant opening "Bruno" in the high-profile summer sesh.

Already set to open on May 15 is Sony's "The Da Vinci Code" sequel "Angels & Demons"; a week later, on May 22, Warner Bros. opens "Terminator Salvation: The Future Begins," while Fox unspools family comedy "Night at the Museum II: Escape From the Smithsonian."

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