Fox Business Network bringing bling

Logo implies no funny business, just cold cash

By MICHAEL LEARMONTH

No funny business, just cold, hard cash.

That's the message of Fox Business Network's logo, and a hint that the new network will retain Fox News Channel's blunt graphic style.

FBN has been operating in stealth mode, but recently named a slew of anchors and producers assigned to the network, many with stints at CNBC on their resumes, including Terry Baker, former exec producer of CNBC's "Conversations With Michael Eisner."

Launch date is Oct.15, less that a month away, and Roger Ailes & Co. are keeping their cards close to the vest.

If its anything like FNC's rollout, expect FBN to turn up the visual bling and bring in the money honeys -- but only those not trademarked by CNBC's Maria Bartiromo.

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http://www.variety.com/article/VR1117972011.html

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