Star Trek XI (CBS) Few details have emerged surrounding J.J. Abrams' new 'Star Trek' program, but early reports suggest plenty of action figures, collectivles and role-play toys from Playmates Toys.
Star Trek XI (CBS)
Few details have emerged surrounding J.J. Abrams' new 'Star Trek' program, but early reports suggest plenty of action figures, collectivles and role-play toys from Playmates Toys.

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Shopping the Feature Future

A look at the merchandising lines that will accompany some upcoming tentpole releses.
Posted: 6/6/2008

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<b>Avatar</b> (Fox)<br> James Cameron's first feature since 'Titanic' is a 3-D sci-fi epic that's 'sure to reset what's possible in entertainment.' <b>High School Musical 3</b> (Disney)<br> From apparel to electronics, 'HSM' took retail by storm and the franchise's bigscreen debut expects a videogame and dried fruit snacks, for starters. <b>Madagascar: Escape 2 Africa</b> (DreamWorks Animation) <br> The follow-up program--launching with the film in November--will feature another videogame, as well as toys, apparel and home decor. <b>The Pink Panther 2</b> (MGM) <br> The second installment of MGM's Steve Martin vehicle will include a 'robust' classic licensing program, says Travis Rutherford, exec VP of MGM consumer products. <b>Star Trek XI</b> (CBS) <br> Few details have emerged surrounding J.J. Abrams' new 'Star Trek' program, but early reports suggest plenty of action figures, collectivles and role-play toys from Playmates Toys. <b>Transformers 2</b> (Hasbro) <br> For the sequel's release in June 2009, Hasbro hopes to continue the robust 'Transformers' toy brand as well as incorporate mobile and online initiatives. <b>where the Wild Things Are</b> (Warner Bros.)<br> The fall 2009 release of Maurice Sendak's bestselling picture book will surely be accompanied by product based on the movie and its original inspiration, says one Warner Bros. exec. <b>X-Men Origins: Wolverine</b> (Marvel) <br> While past X-Men movies have been all about the heroes collectively, for the first time Marvel is focusing primarily on one: Wolverine.