SXSW trailer | "Objectified"
Scott at Filmmaker Mag tuned us into a cool trailer for Gary Hustwit's new docu "Objectified," making its preem at SXSW.


Proving its mettle with studio preems, SXSW will open next March with the world premiere of John Hamburg's "I Love You, Man" starring Paul Rudd as a man with only women for friends, desperate to find a best man for his wedding.
Pic follows a growing line of studio preems the fest has launched -- "Knocked Up," "Forgetting Sarah Marshall," "21," "Harold and Kumar Escape from Guantanamo Bay."
The film also stars Jason Segel, Jon Favreau, and Rashida Jones whose father Quincy is giving the keynote at SXSW Music.
Helmers Richard Linklater and Todd Haynes will join the 2009 South by Southwest confab. Haynes and Linklater will discuss indie filmmaking together via their recent work, "I'm Not There" and "Me and Orson Welles," respectively. It marks the first time Haynes has traveled to the Austin event.

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