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Weekly Top Ten Online Film Trailers

The Weekly Top Ten Online Film Trailers Chart shows the top-performing trailers of the previous week watched online. Rankings are complied based on the following: each film's trailer(s) as well as cast interviews, behind-the-scenes clips and viewer responses, appearing on major online video sharing destinations. This chart focuses on as-yet unreleased films which are within 10 weeks of general release.

For more about how to interpret these results, as well as additional background on the data collection methodology used to compile the chart, please refer to The Five Keys to Understanding Online Film Trailer Performance from Visible Measures.

• 'New Moon' trailer trots to finish line

Updated: 11/19/09

Rank	Previous Week Rank	Film Title	Distributor	Genre	True Reach View Count*	Weeks Until Release	Growth % **	Weeks on Chart
1	2	Avatar	20th Century Fox	Action	1,712,555	2	57%	9
2	4	Ninja Assassin	Warner Bros.	Action	1,586,876	-1	121%	12
3	3	Alvin And The Chipmunks: The Squeakquel	20th Century Fox	Animation	1,047,187	3	38%	7
4	New	The Princess and The Frog	Disney	Animation	873,438	1	178%	1
5	8	Old Dogs	Disney	Comedy	532,268	-1	145%	3
6	9	The Road	Weinstein Company	Adventure	407,405	-1	129%	6
7	7	Nine	Weinstein Company	Musical	383,503	3	11%	2
8	10	Brothers	Lionsgate	Drama	276,173	0	56%	4
9	New	Legion	Sony	Action	223,822	7	1%	1
10	New	Armored	Sony	Action	214,567	0	216%	1

Source: Visible Measures

*The Variety/Visible Measures Weekly Top Ten Online Film Trailers Chart focuses on promotional campaigns for films within ten (10) weeks of official release. These campaigns consist of all film-related Internet video assets, from studio-produced trailers and cast interviews to user-generated video reviews and mash-ups. Online film trailers are measured using Visible Measures' True Reach™ methodology, which includes viewership of all "original" studio-syndicated content and viewer-driven social videos that appear on the major online video-sharing destinations. This data is collected and organized in Visible Measures' Viral Reach Database, a constantly-growing repository of data on more than 100 million videos from over 150 online video sites.

Note: View counts are incremental by week. This chart does not include Visible Measures' data on paid placements, ad units (overlay, pre-/mid-/post-roll, and otherwise), viewer engagement (rewind, completion, time spent, and so forth), or video views on private sites.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming movie campaign, or for an end-to-end assessment of your film's overall online video performance, please contact Visible Measures directly.