The Circuit

Paul Thomas Anderson looks for the mysterious creator of idrinkyourmilkshake.com as the "There Will Be Blood" press conference concludes. When the shy enthusiast introduced himself during the Q&A, Anderson and Daniel Day-Lewis both exclaimed how much they love the website. 

Unfortunately, the guy had taken off.

idrinkyourmilkshake.com has become an active forum for fans of the film with topics like "Your favorite milkshake flavor?" and "Applying Occam's Razor to theories concerning Plainview's sexuality."

Anderson said he realized the phrase may catch on when his crew started imitating it during shooting.

And Paramount is milking it, as Red Carpet District's Kristopher Tapley reports:

Not 15 minutes ago my doorbell rings and I see a strapping young man standing there, unaffected by the world's woes holding a dixie cup and an envelope with the words "Kris Tapley" written on it.

"Kris?"

He asked it with a considerably thorough touch, as if this were no ordinary dixie cup and, in the wrong hands, could spell disaster.

"Yeah," I said, curious, but slowly putting 2 and 2 together.

"From Paramount," the strapping young man offered, handing me the envelope and what turned out to be a cold, tasty milkshake ready for consumption on the first day of decent warm weather L.A. has seen in a while. 

And I would imagine Paramount is in no hurry to take this down off YouTube: