8:00 – 9:00am Registration
9:00 – 9:15am Opening Remarks
Jerry Petry, Chairman, Academy of Television Arts & Sciences Foundation
Bruce Rosenblum, Chairman & CEO, Academy of Television Ars & Sciences
9:15 – 9:45am Research/Case Studies
9:15 – 9:25am Nielsen Research: Consumer Viewing, Measurement & Monetization
Presented By Cheryl Idell, EVP, Client Solutions, Nielsen
9:25 - 9:35am Turn On Tune In: Tremor Video Case Study
Presented By Doron Wesly, Sr. Director, Marketing Strategy, Tremor Video
9:35 - 9:45am TV Guide: Social & The Future of TV
Presented By: Christy Tanner, GM & EVP, TV Guide Digital
9:45 – 10:15am Keynote Conversation with Dana Walden, Chairman, Twentieth Century Fox Television and Gary Newman, Chairman, Twentieth Century Fox Television
Interviewed By: Cynthia Littleton, Deputy Editor, Variety
10:15 – 11:00am State of the Global TV Industry:
TV development and production costs keep rising at a time when audiences are more splintered than ever across channels and platforms, creating business challenges. Top broadcast, cable and production chiefs will analyze what are the best business models going forward to strengthen viewership, attract advertisers and grow show revenues.
*Is it time to re-evaluate the pilot development cycle to control costs? How can we continue to make quality programming?
*What are the hot programming trends – comedies, fairy tales, tie-ins/spin-offs to existing brands or characters?
*How are shows evaluated as successes – considering digital viewership, DVR-usage, ratings demographics and advertiser demands?
*What are international market opportunities – selling/buying formats worldwide?
Moderator:Stuart Levine, Assistant Managing Editor, Variety
Confirmed Speakers:
Marc Graboff, President of CKX (Owner, American Idol production company, 19 Entertainment)
Michael Wright, EVP, Head of Programming, TBS, TNT and Turner Classic Movies (TCM)
Chris Grant, CEO, Electus
Jeff Wachtel, Co-President, USA Network & Co-Head, Original Content, Universal Cable Productions
Michael Lombardo, President, Programming, HBO
Ted Chervin, Head of Worldwide Television, ICM
11:00 – 11:15am Networking Break
11:15 – 12:00pm The Art of the Show Launch: How to Break Through the Clutter
With the massive amounts of entertainment choice for viewers, much of the battle is won through creating awareness. How are TV chiefs and their partners blasting through the clutter and getting their programs sampled?
*Is it key for channels to create like-minded franchises to build familiarity for viewers?
*What is the best mix of outdoor, print, TV, social media, and other platforms? Who is pioneering new strategies?
*What are some of the most successful campaigns this season?
*If early ratings are disappointing – what can be done to boost viewership?
Moderator:Brian Lowry, TV Columnist, Variety
Confirmed Speakers:
Bill Abbott, President & CEO, Crown Media Family Networks(Hallmark Channel, Hallmark Movie Channel)
Walter Levitt, EVP, Marketing, Comedy Central
Marjorie Kaplan, President, Animal Planet & Science Channel
Ben Spergel, SVP, Television Insights & Product Manager, TV Dailies, Ipsos MediaCT
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company
12:00 – 12:45pm The New Kids on the Block: Surging Strength of Original Web Programming
The quality of Web-based content is skyrocketing with such high-profile talent as Mark Burnett diving in with projects. YouTube just announced a slew of new original content channels. Facebook has its own Warner Bros.-distributed series Aim High. Are these new content options competition for traditional TV programming? Can these new players offer opportunity for the creative production community?
*What is driving this push for high-quality online content? What are the business goals for such alternative programming?
*What are the benefits to the content creators for YouTube channels/AOL/Yahoo etc.?
*How are the consumers and advertising community responding so far to these new Web-based projects?
Moderator:Andrew Wallenstein, TV Editor, Variety
Confirmed Speakers:
Erin McPherson, VP & Head, Originals & Video Programming, Yahoo!
David Eilenberg, Head of Development & Current Programming, Mark Burnett Productions
Gabriel Lewis, Head of Original Video, Huffington Post Streaming Network & AOL Studios
Scott Reich, VP, Original Content & Programming, VEVO
Ashley Kaplan, VP, Digital Content & Strategy, Magical Elves
12:45 – 2:00pm Lunch
2:00 – 2:45pm Building Viewer Engagement and Ratings through Social Media and the Second Screen
TV viewers are increasingly attached to their smartphones, and are tweeting, posting and interacting with their devices throughout the day. What are the most successful ways to tie in social media and apps to TV content, so viewer are compelled to watch each episode during their initial airing?
*What are the results of shows with heavy second screen interactivity? Is there evidence of climbing ratings if talent tweets; if viewers are ‘checking in’?
*Are there advertiser opportunities with second screen initiatives? For example, X-Factor’s Verizon-sponsored Xtra Factor app
*What are the latest benefits of the new digital players eager to partner – Shazam, GetGlue, etc?
Moderator:Jon Weisman, Associate Editor, Variety
Confirmed Speakers:
Andy Nobbs, Chief Commercial Officer, Civolution
John Corpus, CEO, Milyoni
Zane Vella, CEO, Watchwith
Jessie Redniss, SVP, Digital, USA Network/NBCUniversal
Trevor Doerksen, Co-Founder & CEO, Mobovivo
2:45 – 3:30pm Extending Life and Revenues of the TV Show Past Air
The increasing number of viewing platforms is giving TV content owners and distributors immense choice in how they continue to drive revenues for their content. What are the best strategies to keep viewers coming back to TV past primary airings, spanning traditional syndication options, Web-based platforms such as Hulu/Netflix/Amazon Prime, cable/satellite VOD initiatives and more? What are opportunities in maximizing revenue potential from increasingly popular mobile platforms, such as the iPad?
*Who is having success distributing shows to newer platforms? What are the benefits of different available business models, such as subscription versus ad-supported?
*How might distribution strategies vary depending on the type of show?
*How are the new platforms enhancing their services to attract content partners and viewers?
Moderator: Shahid Khan, Managing Partner, MAG; Co-Founder & Chairman, MediaMorph, Inc.
Confirmed Speakers:
John Nogawski, President, CBS Television Distribution
Peter Blacker, EVP, Digital Media & Emerging Business, Telemundo
Jim Packer, President, Worldwide Television and Digital Distribution, Lionsgate Entertainment Corporation
Shanna Preve, Head of Business Development, Media Content Partnerships, Google Video Services & Google TV
Gilles BianRosa, CEO, Fanhattan
3:30 – 3:45pm Networking Break
3:45 – 4:30pm The Power of TV - Making Content that Matters
TV with advocacy and social messages can create critical goodwill with viewers, as well as foster great relationships with advertisers. Examples include Nickelodeon's Halo Awards, which honors teen philanthropic efforts and Five, Lifetime's series documenting stories of women fighting breast cancer.
Moderator:Cynthia Littleton, Deputy Editor, Variety
Confirmed Speakers:
Lisa Sherman, EVP & GM, Logo, MTV Networks
Christopher Gebhardt, EVP & GM, TakePart, Participant Media
Orly Adelson, President, Dick Clark Productions
Alice Cahn, VP, Social Responsibility, Cartoon Network
JD Roth, Founder & CEO, 3 Ball Productions/Eyeworks USA & Executive Producer, The Revolution
4:30 - 5:15pm Showrunners SuperSession
Showrunners of hit and breakthrough shows will talk about what it means to be a successful TV producer today. What is driving creativity in storytelling? How are showrunners balancing their creative goals with the demands of fans and network executives? What is now expected of showrunners in this age where viewers are spread among platforms – i.e. how important is it to involve crew and talent in social media activities?
Moderator: Stuart Levine, Assistant Managing Editor, Features, Variety
Confirmed Speakers:
Alex Gansa, Executive Producer, Homeland
Cynthia Cidre, Executive Producer, Dallas
Mike Schur, Executive Producer, Parks and Recreation
Emily Kapnek, Executive Producer, Suburgatory
Jonah Nolan, Executive Producer, Person of Interest
Greg Plageman, Executive Producer, Person of Interest
5:15 - 6:15pm Networking Reception