Variety's Power of Youth 2011

SATURDAY, OCTOBER 22, 2011

Variety's Power of Youth initiative celebrates top young talent and their dedication to philanthropic and humanitarian causes closest to their hearts, while encouraging the industry and their fans around the world to get involved and give back. The event, now in its fifth year, is an invitation-only afternoon full of fun and festivities, with live performances, interactive games, activities, food, photo opportunities and a special presentation to our Honorees.

This year honorees include Darren Criss (The Trevor Project), Angus T. Jones (St. Jude Children's Research Hospital), Bailee Madison (Alex's Lemonade Stand), Chloe Moretz (The Film Foundation), Hayden Panettiere (The Whaleman Foundation), Rico Rodriguez (Camp Ronald McDonald for Good Times) and Hailee Steinfeld (Share Our Strength), each of whom, through their efforts, have made a significant difference to their chosen causes.

Past Variety's Power of Youth supporters/honorees include: Justin Bieber, Corbin Bleu, Abigail Breslin, Bow Wow, Miranda Cosgrove, Miley Cyrus, Hilary Duff, Dakota Fanning, David Henrie, Selena Gomez, The Jonas Brothers, Victoria Justice, Taylor Lautner, Jesse McCartney, AnnaLynne McCord, Keke Palmer, Shailene Woodley and many more.

Please revisit this site for regular updates, event photos, videos and information on how YOU can get involved.

PREMIER SPONSOR: VENUE PARTNER:

OFFICIAL SPONSORS:


Darren Criss The Trevor Project	Angus T. Jones St. Jude Children's Research Hospital	Bailee Madison Alex's Lemonade Stand	Chloe Moretz The Film Foundation


Hayden Panettiere The Whaleman Foundation	Rico Rodriguez Camp Ronald McDonald For Good Times	Hailee Steinfeld Share Our Strength

Variety's Power of Youth auction - Coming Soon!

Check back soon for auction details.

Youth Impact Reports

2007 2008 2009 2010 2011

Photos from Power of Youth 2010

Singers Justin Bieber, Bow Wow, and actor David Henrie
Singer Justin Bieber shares a laugh with a look-alike of the tycoon of 'Monopoly' fame
Actors David Henrie and Victoria Justice
L-R, singers Justin Bieber and Bow Wow, Variety's Brian Gott, actors Shailene Woodley, David Henrie
Actors Victoria Justice, David Henrie and Shailene Woodley
Actress Maria Bello and her son Jackson Blue
Singer Justin Bieber and Brian Gott, publisher of Variety
Brian Gott, publisher of Variety, and family
Actor Mark Wahlberg, daughter Ella Rae Wahlberg
Justin Bieber (L) and Bow Wow

View larger photos

HUB About HUB
The HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub Logo are and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Nike About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.

Hurley About Hurley
"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com

Sony PlayStation About Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC continues to redefine the enthertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation® 2 computer entertainment system, the PSP® (PlayStation® Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation® Network and PlayStation® Store.
Recognized as the undisputed industry leader, Sondy Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSP® go and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations. Visit us on the Web at http://www.us.playstation.com.

About Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About Paul Frank (PF)
Acquired in 2010 by Saban Brands, Paul Frank began as a Lo-Fi accessories company in a SoCal beach town garage, and has steadily grown into a globally recognized, iconic brand. Creating relationships through exciting collaborations and strategic licensing partnerships, today Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. PF features artistic and entertaining designs inspired by their love of avant-garde, modern influences and everyday objects. Paul Frank products are available at world renowned retailers including Nordstrom, Bloomingdales, Macy's, Target, Colette, Selfridges, Beams and flagship Paul Frank store locations. To see what's new and exciting at PF, visit www.paulfrank.com

About Power Rangers Samurai
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids' TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original "Mighty Morphin Power Rangers" series in 1993. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon.
Following its introduction in 1993, Power Rangers quickly became the most watched children's television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who “morphed” into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. For more information, visit http://www.powerrangers.com .

About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that where possible are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,100 restaurants. For more information, visit Chipotle.com

-- Advertisement --

About The Trevor Project
The Trevor Project is determined to end suicide among LGBTQ youth by providing life-saving and life-affirming resources including our nationwide, 24/7 crisis intervention lifeline, digital community and advocacy/educational programs that create a safe, supportive and positive environment for everyone. For more info, visit http://www.thetrevorproject.org

About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. The hospital's research has helped push overall survival rates for childhood cancer from less than 20 percent when the institution opened to almost 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.

Alex Lemonade Stand Alex's Lemonade Stand
The mission of Alex’s Lemonade Stand Foundation is to raise money and awareness of childhood cancer causes, primarily research into new treatments and cures; as well as encourage and empower others, especially children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands. For more information, please visit www.alexslemonade.org.

The Film Foundation
The Film Foundation was created by Martin Scorsese and a group of his fellow filmmakers to advocate and support the preservation of our collective cinematic heritage. The foundation's mission is to preserve and restore classic cinema, provide public access to these restored films, and educate young people about visual literacy and film history. For over twenty years, the foundation, working with its member archives, has restored/preserved over 555 films. For more information, please visit http://www.film-foundation.org

The Whaleman Foundation
"The Whaleman Foundation" (www.whaleman.org), a non-profit oceanic research, conservation, and production organization dedicated to preserving and protecting dolphins, whales, and our oceans was founded by Jeff Pantukhoff in 1995. The Foundation's primary mission is to raise public awareness while educating key decision-makers on the issues that effect cetaceans (dolphins, whales, and porpoises) and their critical ocean habitats and they are accomplishing this through their films, PSAs, media outreach, and their Save the Whales Again! campaign.

Camp Ronald McDonald
Camp Ronald McDonald for Good Times is a non-profit organization offering one of the largest year-round recreational camping programs for children with cancer, and their families, in the nation. Camp brightens the lives of kids with cancer as they spend time outdoors-and away from the hospital-enjoying friendships, fun and adventures. Campers participate in activities such as arts and crafts, horseback riding, swimming, hiking and all the traditional activities of camp, modified to meet the special needs of these children. We even have a camper-run radio station. At Camp, children share common bonds and experiences with other kids who have or had cancer. www.campronaldmcdonald.org

Share our Strength
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy, affordable meals, and builds public-private partnerships to end childhood hunger, at the state and city level. Visit Strength.org to get involved.