AGENDA

• Tuesday, October 5, 2010 – 8:30am - 7:30pm (click to see full day schedule)
  8:30 - 9:30am   Registration

  9:30 - 9:45am   Opening Introduction
  Peter Bart, VP and Editorial Director at Variety, welcomes attendees and introduces Tom Rothman, Co-Chairman and CEO of Fox Filmed Entertainment

  9:45 - 10:15am   Masters of Innovation
  HITMAKERS: Innovators who deliver time after time cannot be ignored. They are consummate perfectionists who see every property as a multi-platform moneymaker. Innovator Tom Rothman will share his approach to finding and championing big ideas and getting the message out.
  Conversation: Tim Gray, Group Editor at Variety and Tom Rothman, Co-Chairman and CEO of Fox Filmed Entertainment

  10:15 – 11:30pm   Inspirations: Lessons from Video Games
  What can entertainment marketers learn from the world of videogames?
  Key gaming industry leaders address best practices and insights on franchise development and driving purchase intent. How publishers and distributors retain customer loyalty from a fickle and vocal audience that is used to being the center of attention and in charge of their entertainment experience.
  Panelists:
  Brad Jakeman, EVP and CMO, Activision Publishing
  Ben Chen, Head of Sales and Brand Integrations, Playdom
  Taylor Smith, Senior Director, Xbox Global Marketing Communications
  Moderator: Chris Morris, Reporter, Variety
  Perrin Kaplan, Co-Founder of ZebraPartners

  11:30 – 12:00pm   Networking Break

  12:00 – 1:15pm   Day & Date: Compressing Release Windows
  Independent production/distribution companies are the first to migrate to compressing release windows with day-and-date experiments. Discover the marketing impact and potential efficiencies for cross-platform releases.
  Panelists:
  Marian Koltai-Levine, EVP of the Film Department, PMK*BNC
  Kevin Goetz, CEO, Screen Engine
  Ted Mundorff, CEO, Landmark Theatres
  Moderator: Pamela McClintock, Film Reporter, Variety

  1:15 – 2:30pm   Lunch

  2:30 – 3:45pm   The New Creativity
  Not long ago, a TV or print execution was the undisputed answer to most creative briefs. Welcome to the new creativity process: Top creative executives from inside and outside of Hollywood offer insight on how to move from attempting to control to learning how to influence and make ideas seamlessly contagious between the online and the offline worlds.
  Panelists:
  Tony Sella, Co-President and Chief Creative Officer, Domestic Theatrical Marketing, Twentieth Century Fox
  Scott Kraft, CEO, Gadfly
  Terry Curtin, Co-President, Cimarron Entertainment
  Moderator: Peter Debruge, Features Editor, Variety

  3:45 - 4:15pm   Networking Break

  4:15 - 5:00pm   Buzz vs. Secrecy; A Delicate Balance
  How to drive intensity for opening day at the box-office by establishing the correct balance between building buzz and holding enough back to ensure mystery and momentum.
  Panelists:
  Deborah Wuliger, Independent Publicist
  Nicole Butte, VP of New Media, Focus Features
  Steven Horn, VP of Programming, Metacafe
  Moderator: Karen Hermelin, Managing Director, Marketcast

  5:00 - 6:00pm   Social Media Memo: Connecting to Consumers in Real Time
  For movie marketers, there has never been more opportunity to track and influence consumers. Select players will present new social tools and insights for the entertainment industry.
  Panelists:
  Brandon Bergmark, VP of Brand Sales, Photobucket
  Vince Broady, CEO and Co-Founder of thisMoment, Inc.
  Ben Mulcahy, Partner in the Entertainment, Media and Technology Practice Group, Sheppard Mullin
  Moderator: Chris Morris, Reporter at Variety

  6:00 - 7:30pm   COCKTAIL RECEPTION
• Wednesday, October 6, 2010 – 8:30am - 5:00pm (click to see full day schedule)
  8:30 - 9:30am   Registration

  9:25 - 9:30am   Variety Speaker Introduction
  Neil Stiles, President at Variety, welcomes attendees and introduces Rob Friedman, Co-Chairman and CEO of Summit Entertainment

  9:30 - 10:00am   Masters of Innovation
  HITMAKERS: Innovators who deliver time after time cannot be ignored. They are consummate perfectionists who see every property as a multi-platform moneymaker. Innovator Rob Friedman will share his approach to finding and championing big ideas and getting their message out.
  Conversation: Tim Gray, Group Editor at Variety and Rob Friedman, Co-Chairman and CEO of Summit Entertainment

  10:00 – 11:15pm   Media Innovation To Change the Game for Marketers
  Moderated live-pitch session where yet-undiscovered companies present the future of advertising to a panel of media executives.
  Pitches were selected based on the ability to impact the entertainment industry in the coming year and offer innovative approaches to entertainment marketing. Companies selected cover disparate areas of technology, including television, mobile and convergent platforms.
  Participants have five minutes to present solutions before our panel, who will question their product’s relevance to entertainment marketing.
  Panelists:
  Elias Plishner, SVP of Worldwide Digital Media, Sony Pictures Worldwide Marketing and Distribution, Sony Pictures Entertainment
  Laurel Bernard, SVP of Marketing, Fox Broadcasting
  Tom De Luca, VP of Worldwide Interactive Marketing, Warner Bros.
  Doug Neil, SVP of Digital Marketing, Universal Pictures
  Moderator: Gordon Paddison, CEO, Stradella Road

  11:15 – 11:45am   Networking Break

  11:45 – 1:00pm   Media Evolution = PR Revolution
  When did every medium become fast breaking? Print and broadcast outlets now leverage mobile and social distribution, requiring a shift in public relations philosophy. Consumers cite aggregated reviews and social media as key to word-of-mouth influence. Do journalists hold the keys to the kingdom or are consumers themselves the new kings?
  Panelists:
  Bladimiar Norman, Head of Digital Marketing and Marketing Communications, 42 West
  Bob Tourtellotte, Editor-in-Charge of Entertainment, Reuters News
  Jack Pan, EVP of Marketing, Summit Entertainment
  Sean Garrett, VP of Communications, Twitter
  Moderator: Dana Harris, Editor of Strategic Projects, Variety

  1:00 – 2:30pm   Lunch

  2:30 - 3:45pm   Studio Executive Discussion: Majors + Indies on Innovation
  New ideas are often born out of a shift in perspective. So, what if we combined the best ideas of the big studios, with all their scale and reach, and the best ideas of the indies, with all their energy and grass-roots know how? This session offers fresh perspectives on new platforms, release strategies and driving audiences to theaters. Panelists:
  Nancy Kirkpatrick, President, Worldwide Marketing, Summit Entertainment
  David Brooks, President, Worldwide Marketing, Focus Features
  Anne Globe, Head of Worldwide Marketing, DreamWorks Animation
  Dennis Rice, President, Visio Entertainment
  Moderator: Steve Gaydos, Executive Editor at Variety

  3:45 – 5:00pm   Maximizing Brand Partnerships
  Join a conversation with global studio branding partners on the best ways to reach targeted audiences turning a $10 admission ticket into the ability to impact sales and popular culture.
  Panelists:
  James Bell, VP of Commercial, STA Travel
  Tom Peyton, Honda Brand Manager, American Honda Motor Company
  Moderator: Evan Greene, CMO, The Recording Academy
  Lee Anne Stables, Executive VP of Worldwide Marketing Partnerships at Paramount Pictures
  Chris Monaco, Vice President Music and Entertainment at Octagon Worldwide