The longest-running supporting actor campaign in history?
More viral marketing from Warner Bros. for 2008's "The Dark Knight."

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More viral marketing from Warner Bros. for 2008's "The Dark Knight."

Red Carpet District is Variety contributor Kristopher Tapley's attempt at making sense of the ever-expanding glut of film awards coverage. He's been on the beat for six years. Email Kristopher Tapley
Maybe it's just me, but I'm getting this giddy vibe from warner bros in regard to The Dark Knight. Apparently, there will be a special screening of some IMAX footage to journalists at or around December 5th according to Jeff Wells with Nolan and company. It seems to me everyone involved with TDK can't wait to show what they have to people - THIS IS A GOOD THING. I suppose nobody knows anything at this point but damn...seems that WB has seen what Nolan's done so far and they think it's a winner, hopefully.
Posted by: Mr. Gittes | 11/26/2007 1:40:21 PM