I was talking to a savy fellow journalist at the Scripter ceremony Saturday night whol told me, at least in his view, Jason Reitman might have a better shot at winning Best Director than many give him credit for.  That may or may not be true.  He used the Marcia Gay Harden comparison, a contender who wasn't recognized throughout the season, suddenly scored a bid and reminded voters how they can award the film in a big way.  I'm not personally of the mind that Reitman has a snowball's chance, but it's good to have varrying opinions, no?

Anyway, my colleague mentioned Reitman's Walmart commercial at the time, and I had actually forgotten about that little jewel entirely.  The spot ran during the 2006 holiday season and, though it was advertisement for the devil incarnate, it's still a creative piece of work.

Here it is, entitled "12 Minutes":