Yes, you read correctly.  Not 15 minutes ago my doorbell rings and I see a strapping young man standing there, unaffected by the world's woes holding a dixie cup and an envelope with the words "Kris Tapley" written on it.

"Kris?"

He asked it with a considerably thorough touch, as if this were no ordinary dixie cup and, in the wrong hands, could spell disaster.

"Yeah," I said, curious, but slowly putting 2 and 2 together.

"From Paramount," the strapping young man offered, handing me the envelope and what turned out to be a cold, tasty milkshake ready for consumption on the first day of decent warm weather L.A. has seen in a while.  He offered the items to me almost like invitations no normal person would enjoy, as if I were anointed with a prestigious theistic offering.  A sly grin, knowledgable of all things imminent splashed across his face.

Then...he walked off into the daylight, out of my life forever and oblivious to the only word that could make its way to my lips: "Interesting."

So it goes that Paramount Vantage has embraced the biggest gift they could have hoped for this season, the milshake line from Paul Thomas Anderson's "There Will Be Blood" is indeed the new "Say hello to my little friend."  And they want you to remember it.  Live it.  Love it.  Savour it.

And so I am.  This is one God damned hell of a milkshake.

EDITED: A colleague who received a milkshake this afternoon as well said that her courier remarked "There is blood" upon arrival.  It's reached that level, folks.  Roll around in it.  Wallow in it.  Bathe in it.