The Hollywood publicity machine is well-oiled at the start of this week, to be sure.  I count at least four studios with events lined up this evening, and who knows what shin-digs I haven't been invited to today.  We all make our blacklists.

First, there's Picturehouse's celebration of Marion Cotillard, Oscar nominated for "La Vie en Rose," if you're into a poolside gathering at the Chateau Marmont.

If a nuts and bolts dialogue is more your speed, Paramount Vantage has set up the "There Will Be Blood" crew for a screening and Q&A over at the Harmony gold Theater on Sunset.  Film editor Dylan Tichenor, cinematographer Robert Elswit, sound designer Chris Scarabosio, supervising sound editor Matthew Wood, and set decorator Jim Erickson -- nominees all of them -- are expected to attend.

Down the street at Book Soup, screenwriter Christopher Hampton is participating in a book signing of his Oscar-nominated adaptation, "Atonement," while Ariana Huffington will be hosting a screening of Charles Ferguson's "No End In Sight" at the Paley Center for Media out in Beverly Hills, for those really jonsing for a political experience, what with Super Tuesday right around the corner.  Huffington just hosted a similar "No End" event over the weekend at the Hotel Plaza Athenee in New York.

Oh, and Tamara Jenkins was just at Book Soup yesterday reading from her "Savages" screenplay.

All of these events come on the heels of last weekend's spotlight of the below the line nominees from "No Country for Old Men" -- coverage of which I've yet to stumble across, by the way.  Come on.  Somebody was there, right?

Anyway, lots of media exposure for lots of deserving contenders this season.  Some might think no more than usual, but the agression on the part of campaigners and strategists seems to have slid up a notch to me this year.  Lucky us, eh?