« Exclusive: Clint Eastwood to r | Main | Weekend Box Office gets Hulk a... »

June
11
A Glut-free Box Office

I’ll let you in on a little secret: The May and early June box office was downright orderly. For the first time in months, there was actually room to breathe. If a pic didn’t work, or didn’t reach its full stride, a glut of product wasn't the reason.

This runs contrary to a Los Angeles Times article suggesting that Disney sequel “Chronicles of Narnia: Prince Caspian,” opening May 16, got upstaged because it was sandwiched between “Iron Man” (May 2) and “Indiana Jones and the Kingdom of the Crystal Skull” (May 22). 

I think not. 

“Prince Caspian,” rated PG, is a pure family movie. “Crystal Skull” may have gotten some families, sure, but it’s rated PG-13 and appeals heavily to older moviegoers growing up on the “Indiana Jones” franchise. “Iron Man,” rated PG-13, isn’t a family film in any form. 

None of this to say that "Caspian" didn't work. It may not have performed as well as Disney had hoped, but it’s still the third-highest grossing movie of the summer to date, with a cume of $126.7 million through Monday. 

If the summer release calendar has been managemable so far, that’s about to change. From here on out, there’s going to be two or more wide releases every weekend that, in many cases, overlapping in terms of audience. 

Yet glut or no glut, films ultimately have to stand on their own merits.

Post a comment

Display Name

Change Image
Before submitting this form, please type the characters displayed above.
Note the letters are NOT case sensitive.

About

Variety film reporter and blogger Pamela McClintock brings daily tales from the ticket stubs.



Subscribe to the Box Office Boffo Blog Feed Subscribe to this blog's feed


CHARTS:

  • FILM BOX OFFICE
  • TV RATINGS
TV Ratings 10/15/10
Top ShowsRating/Share
1. Grey's Anatomy (ABC) 4.5/12
2. The Big Bang Theory (CBS) 4.1/13
3. The Office (NBC) 3.7/10
4. The Mentalist (CBS) 3.3/9
5. Bleep (CBS) 3.1/9
6. CSI (CBS) 3.1/8
7. Private Practice (ABC) 3.0/9
8. 30 Rock (NBC) 3.0/9
9. Bones (FOX) 2.6/8
10. Outsourced (NBC) 2.5/7
from Nielsen Media Research - preliminary results
Crix Pix