August
3Release Changes: The Best in Spin
Last week, Disney and Jerry Bruckheimer announced they are moving back the release of big-budget fantasy adventure "Prince of Persia" by a year, from June 19, 2009 to Memorial Day 2010.
It made us ponder what a tricky thing it is to move a film. Invariably, people will say there's something wrong with the production. Maybe there is, and maybe there's not.
Here's three of the most popular reasons studios give for moving a film:
1) We need more time for post-production and special effects work.
2) We think the movie is so good, that we're moving it.
3) Talent won't be available for pre-release press.
To be fair to studios, sometimes there isn't anything wrong. Perhaps they really do mean what they say. Again, who knows?



Variety film reporter and blogger
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To be fair, I was surprised that Prince of Persia was announced with a 2009 release date, because looking at the videogame it is based on the amount of complex visual effects work would be fairly significant. Kudos to Disney for holding it back a year and making sure they didn't rush the effects.
Posted by: Grant Watson | 8/3/2008 10:27:33 PM