Yet another femme movie has conquered the domestic box office. Warner Bros. and New Line's star-powered "He's Just Not That Into You" grossed roughly $10 million as it debuted Friday in theaters. That's well ahead of expectations. For years, fan boys have been the coveted demo, but fan girls are now proving just as potent.
 
Coming in No. 2 on Friday was Fox's holdover sleeper hit "Taken," starring Liam Neeson. Film grossed north of $6 million. Movie is the favored choice among adult moviegoers. What can I say, "Taken" is pure fun.

Focus Features' stop-action family pic "Coraline" surprised in its strength, opening north of $4 million. Family friendly is the first stop-action pic filmed in 3-D, and is the favored choice among female girls.

Boys and young men went for Summit Entertainment's sci-fi thrilled "Push," which grossed nearly $3.5 million as it opened in theaters Friday. That put Sony's Steve Martin topliner "Pink Panther 2" at No. 4 for the day, grosing north of $3 million. Film could pick up the pace today and Sunday, since it should play to families.