There's several ways to view the great openings of Sony's stoner laffer "Pineapple Express" and Warner Bros.' girl-powered "Sisterhood of the Traveling Pants 2."

1) It was smart for the two studios to open their films on Wednesday. We want to caution, however, that Wednesday is not the new Friday for movie releases, as suggested by the Los Angeles Times. With "The Dark Knight" still playing so strong, both Warners and Sony knew it was questionable whether they could win the weekend, so why not spread the wealth over five days, instead of three.

2) "Pineapple's" boffo bow of $12.1 million on Wednesday seemed to take a bite out of R-rated comedy "Step Brothers," which saw its biggest weekday drop on Wednesday. Oddly enough, "Pineapple" and "Step Brothers" are from the same studio--Sony--and were both produced by Judd Apatow. You'd think Sony and Apatow would want more distance between the two pics. Then again, maybe there was no better time. "Step Brothers" opened to a pleasing $30.9 million on July 25, cuming $70.3 million to date. That's a pretty good gross.

3) Does "Pineapple" have a shot at unseating "Dark Knight" over the weekend? Some say yes, some say no. "Dark Knight" did come in only No. 3 on Wednesday, behind "Pineapple" and "Sisterhood," but that doesnt' really mean much when you're talking about a pic that has grossed $410.8 million in its first 20 days.