January
9What's In A Name? Plenty--At Least For 'Gran Torino' And 'Bride Wars'
If you're doubting that Clint Eastwood's "Gran Torino" and Anne Hathaway-Kate Hudson comedy "Bride Wars" are going to do well at the box office, don't.
Both films have appeal built into their names. Warner Bros.' "Gran Torino" equals the name of a car equals male moviegoers. (Oh yes, there are guns, too.) That's before factoring in the star appeal of Eastwood--one rival studio honcho says that Eastwood is nothing short of a national treasure.
"Bride" equals bride equals female moviegoers. Never mind that the 20th Century Fox movie is getting stood up at the altar by reviewers. Just look at "Four Christmases," which was likewise chewed up and spit out by critics, yet it's gone on to gross north of $100 million at the domestic box office.
Here's my weekend box office preview.




Variety film reporter and blogger
Subscribe to this blog's feed

Post a comment