SXSW: Companies pact to distribute "Super High Me"
This is the kind of alternative distribution news that defines SXSW.
Announced at the film's SXSW screening, B-Side, Red Envelope and Screen Media Films have partnered to distribute Michael Blieden's stoner doc, "Super High Me," where the director documents comedian Doug Benson's journey to smoke pot for 30 days straight while monitoring his medical condition.
In a unique arrangement, the partnership will roll out grassroots screening events, giving free DVDs of the film to anyone that wants to hold their own public screening -- with any sized group.
Those interested can go to superhighmemovie.com to "roll your own." Once they've completed the signup, their event will show up on a list of other free screenings. They'll be sent a DVD and promotion assistance.
The hope is the campaign will fuel DVD sales of the doc.
The idea follows the success of the 2006 doc "Before the Music Dies," which screened at 300 fan-hosted events across North America.
Michael Jones is the film festival editor at Variety.com. 
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