"I Love You, Man" to open SXSW
Proving its mettle with studio preems, SXSW will open next March with the world premiere of John Hamburg's "I Love You, Man" starring Paul Rudd as a man with only women for friends, desperate to find a best man for his wedding.
Pic follows a growing line of studio preems the fest has launched -- "Knocked Up," "Forgetting Sarah Marshall," "21," "Harold and Kumar Escape from Guantanamo Bay."
The film also stars Jason Segel, Jon Favreau, and Rashida Jones whose father Quincy is giving the keynote at SXSW Music.
Michael Jones is the film festival editor at Variety.com. 
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