Magnolia gets "Food, Inc."
Magnolia Pictures nabbed U.S. theatrical and DVD rights to Participant's "Food, Inc." Producer/director Robert Kenner exposé of the food industry boasts the investigative chops of scribes Eric Schlosser ("Fast Food Nation") and Michael Pollan ("The Omnivore's Dilemma"). Pic preemed at the Toronto Intl Film Festival.
“There’s nothing more elemental than what you eat and we think there's potentially a large audience for the film,” said Magnolia President Eamonn Bowles.
Magnolia will release the pic in the first half of 2009. In conjunction, PublicAffairs will publish a companion book that will include contributions from Pollen, Schlosser, and Kenner, among others. Participant will also produce a social action campaign focusing on the industrialization of the food industry.
The deal was negotiated by Josh Braun of Submarine Entertainment on behalf of Participant and River Road with Magnolia's Tom Quinn. Fortissimo is selling international rights at the AFM.
Michael Jones is the film festival editor at Variety.com. 
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