San Sebastian | Happy Hour, Spanish style
by Emiliano De Pablos
It must sound near like heavenly music for a Spanish film producer when he hears that there is a potential new market of three million people for his films, and that he can discuss how to reach them over a free glass or ten.
The San Sebastian Sales Office hosted its first Happy Hour cocktail Friday organized by CESyA, a Spanish public institution to promote a wider accessibility in film and TV for people with sight or hearing disabilities: aids includes subtitling and special audio commentary.
The Happy Hour lasted nearly two hours, which made people even happier.
CESyA's technical director Belen Ruiz Mezcua (left) and Angel Garcia Crespo, responsible for social awareness. "In Spain, there are a million blind people, another million are deaf, and yet another million are elderly people with difficulties in really getting into movies," Garcia said. Spain's new film law offers subsidies for subtitling and audio aids to cinema theaters.
Some major Latin American film industry heavyweights: Guadalajara Film Festival's industry director, Andrea Stavenhagen (left) and director Jorge Sanchez Sosa, sharing a glass with Argentine exec Bernardo Bergeret, its INCAA film institute's international affairs manager.
The Madrid Film Commission's A-team: Samuel Castro, head of international and communications, and director Manuel Soria with actress Tirma Ayerbe and producer Luis Mendez. Mendez, a member of a dynasty of filmmakers, is backing CESyA's initiatives.
Sogepaq international sales exec Gorka Bilbao smiles with Miami-based Venevision Intl. acquisitions execs Millie Luna and Jose Ramon Ganchegui - maybe just about to seal a movie package agreement for the U.S. Hispanic market?
More than bulls. Beyond its San Fermin bull runs, Pamplona has a somewhat less dangerous film festival. The 9th edition runs October 6-11. Director Dimas Lasterra and press chief Iñaki Arrubia talk at the cocktail with San Sebastian-based producer Nuria Ruiz Cabestany.
Madrid's Carlos III U is a frequent collaborator with CESyA. University's institutional relations execs Daniel Vega and Monica Souto (right).
The Variety España team is on the ground inSpain
It must sound near like heavenly music for a Spanish film producer when he hears that there is a potential new market of three million people for his films, and that he can discuss how to reach them over a free glass or ten.
The San Sebastian Sales Office hosted its first Happy Hour cocktail Friday organized by CESyA, a Spanish public institution to promote a wider accessibility in film and TV for people with sight or hearing disabilities: aids includes subtitling and special audio commentary.
The Happy Hour lasted nearly two hours, which made people even happier.
CESyA's technical director Belen Ruiz Mezcua (left) and Angel Garcia Crespo, responsible for social awareness. "In Spain, there are a million blind people, another million are deaf, and yet another million are elderly people with difficulties in really getting into movies," Garcia said. Spain's new film law offers subsidies for subtitling and audio aids to cinema theaters.
Some major Latin American film industry heavyweights: Guadalajara Film Festival's industry director, Andrea Stavenhagen (left) and director Jorge Sanchez Sosa, sharing a glass with Argentine exec Bernardo Bergeret, its INCAA film institute's international affairs manager.
The Madrid Film Commission's A-team: Samuel Castro, head of international and communications, and director Manuel Soria with actress Tirma Ayerbe and producer Luis Mendez. Mendez, a member of a dynasty of filmmakers, is backing CESyA's initiatives.
Sogepaq international sales exec Gorka Bilbao smiles with Miami-based Venevision Intl. acquisitions execs Millie Luna and Jose Ramon Ganchegui - maybe just about to seal a movie package agreement for the U.S. Hispanic market?
More than bulls. Beyond its San Fermin bull runs, Pamplona has a somewhat less dangerous film festival. The 9th edition runs October 6-11. Director Dimas Lasterra and press chief Iñaki Arrubia talk at the cocktail with San Sebastian-based producer Nuria Ruiz Cabestany.
Madrid's Carlos III U is a frequent collaborator with CESyA. University's institutional relations execs Daniel Vega and Monica Souto (right).
The Variety España team is on the ground in
Michael Jones is the film festival editor at Variety.com. 
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