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Tuesday, December 23, 2008

"Goodbye W." Party Kit

George W. Bush's White House departure is sparking count-down lists and parties across the nation.  But there will be no celebrations for some in Crawford, TX, who will surely be running into the ex-prez at the local Piggly Wiggly

For those featured in David Modigliani's docu on Bush's adopted home-town "Crawford," that moment in Aisle #4 may be a bit awkward.  Awkward enough to move Dub to buy his near-beer somewhere else.

B-Side and Modigliani are teaming for "Host Your Own Farewell to W."  It's much like the promo B-Side did for the pot-infused docu "Super High Me" -- where they sent DVDs to anyone wanting to host a screening.  Organized with Netflix (via the talents of former Red Envelope/Netflix exec Liesl Copland), the screenings fueled rentals.  B-Side booked 1,576 screenings in 975 markets, they say.

This time they're doing it without Netflix and asking hosts to buy five DVDs for 50 bucks.  Hosts can then screen the pic and sell the remaining DVDs for whatever they want, keeping 100% of the profits.  Info here.


Photo: The Alamo Drafthouse's Rolling Roadshow, unspooling "Crawford" in Crawford.

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Mike Jones Michael Jones is the film festival editor at Variety.com.

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