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Wednesday, July 23, 2008

Spread the bammy

"Humboldt Country" directors Danny Jacobs and Darren Grodsky have been blogging as their theatrical release approaches. (Magnolia got it after the film's SXSW preem.)

There's an issue over their poster.  The MPAA doesn't like it.  In particular, they don't like the giant, smoking hooch.

But rather than climbing on a soapbox, Darren has a proposal:
Let's pepper the world & the world wide web with our "Smoking Joint" poster, which may soon become a limited edition piece.

See if you can find ways to show off the smoking joint poster. This will turn out to be win-win as both a way to stick it to the "man" and also a way to promote the film, a task in which we need all the help we can get.

Let's not do it because the smoking joint poster is necessarily that much better than what ultimately might replace it (we have a brilliant designer who I'm sure will come up with something equally amazing), and let's not even do it because it's all that reflective of what Humboldt County the picture is all about (we're never 100% comfortable emphasizing the pot element of the film so much anyway). Instead, let's do it because it will be our own shared source of amusement, and perhaps a source of mild irritation to the powers that be.

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Mike Jones Michael Jones is the film festival editor at Variety.com.

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