The 4-Wall Solution? - Updated
Well-timed for Sundance rejects, Calabasas-based Media Bella is offering a 4-wall package for DIY distributors that includes four screenings during Friday and Saturday at Laemmle Monica 4-Plex.
They also get TV airtime -- a 30-second trailer will run for two weeks prior on five networks, chosen from a list that includes E!, Bravo, USA, Sci-Fi, Cartoon Network, TBS, and Comedy Central.
The TV spots are ROS, though, which means "run of schedule," which really means the network choses if the trailer runs within "The Daily Show" or preceding a late-night Soloflex infomercial. We're betting the latter.
Filmmakers keep 100% of the gate. The cost -- $15 grand.
Worth it?
Update: An informal poll of filmmakers who've done it before raised some skepticism.
They also get TV airtime -- a 30-second trailer will run for two weeks prior on five networks, chosen from a list that includes E!, Bravo, USA, Sci-Fi, Cartoon Network, TBS, and Comedy Central.
The TV spots are ROS, though, which means "run of schedule," which really means the network choses if the trailer runs within "The Daily Show" or preceding a late-night Soloflex infomercial. We're betting the latter.
Filmmakers keep 100% of the gate. The cost -- $15 grand.
Worth it?
Update: An informal poll of filmmakers who've done it before raised some skepticism.
- Randy Miller, who contracted Freestyle Releasing to take out "Bottle Shock" (which had a successful run) wasn't sure about it: "Sounds a little thin."
- Lance Hammer, who released "Ballast" on his own, put it more bluntly: "This makes no sense to me."
Michael Jones is the film festival editor at Variety.com. 
I would love to answer any questions regarding this promotion. Please call me at 818 303 1743 or email me: Lenny@mediabella.com
Posted by: lenny@mediabella.com | 1/2/2009 3:06:23 PM