Exec Shuffle

By VARIETY STAFF

MCA TV Advertiser Sales has named Josephine Prestianni veepee and Alberta Drumm account exec, with both based out of the wing's New York headquarters.

Prestianni joins MCA from All American TV, where she was VP of sales for syndicated TV and radio programming. Drumm was VP/director of national broadcast for Bohbot Communications.

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Rebecca Varon joined infomercial producer Productions-Direct as director of new business development.

Joseph Lawson was named marketing director for Action Pay Per View, a satellite-delivered service 80% owned by Black Entertainment TV.