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Posted: Thu., Oct. 20, 2011, 4:00am PT

Books are for schnooks

PGA, Variety honor leaders in emerging digital entertainment

Illeana Douglas and Mary Lynn Rajskub

Pixar's John Lasseter and Sharon Calahan meet with event co-chair Marc Scarpa and PGA's Vance Van Petten.

The PGA and Variety honored 25 leaders in emerging digital entertainment at the Ritz-Carlton in Marina del Rey Monday night.

"Every time you watch 'Jersey Shore' there's a librarian somewhere that falls down dead," quipped Shawn Gold, PGA's Digital 25 advisory committee co-chair.

The night's hostess, Illeana Douglas, joked about her Web series "Easy to Assemble" for Ikea.

"Yes, I do get free Ikea furniture, which I immediately sell on Craigslist because frankly it's a great way to meet college guys," said the actress.

Mary Lynn Rajskub explained her new Web series "Dicki."

"It's about a 40-year-old woman who hasn't left home and decides to make friends through Facebook and maybe shows her a-hole in the process. She's nothing like me," Rajskub deadpanned.

The night's in memoriam included Borders bookstores, planking, Chatroulette and your privacy, courtesy of Facebook.

Contact the Variety newsroom at news@variety.com

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