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Posted: Thu., Feb. 10, 2011, 11:30am PT

'Sassoon' a cut above the rest

Models, stylists, designers attend pic preem

Hairdresser Vidal Sassoon and Hair Stylist Frederic Fekkai

Hairdresser Vidal Sassoon and Hair Stylist Frederic Fekkai

Models, stylists and designers braved the chilly weather to attend the Feb. 9 screening of Phase 4 Films' "Vidal Sassoon The Movie" at MoMA.

On the red carpet, the star of the doc revealed his favorite haircut of all time. "It had to be Mia Farrow," Vidal Sassoon said. "Middle America didn't know me until 'Rosemary's Baby.' It got so much publicity. So I have her to thank for many things."

The film's director, Craig Teper, said he hopes the doc more than expands the brand. "A lot of people I've talked to don't realize that Vidal's an actual person," he said. "They think it's a made-up name of some shampoo."

The intimate screening was also attended by Kelly Rutherford, Yaya DaCosta, Rachel Roy, Frederic Fekkai and Jill Flint.

The evening continued at nearby Michael's, where guests enjoyed customized drinks named the Sassoon Sidecar, the Vidal 75 and the Cointreau Cut. Sassoon himself sipped on red wine while chatting with Grace Coddington, Phillip Bloch, Lauren Remington Platt and Phase 4's Berry Meyerowitz.

Contact the Variety newsroom at news@variety.com

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