NBC Universal valued at $30 billion

General Electric, Comcast agree price tag

By LEO BARRACLOUGH

LONDON — The sale of NBC Universal took a step closer Monday as General Electric, which holds an 80% stake in NBC U, and Comcast agreed the price tag, according to wire reports.

The pair have valued NBC U at around $30 billion. Under the proposed deal, Comcast would take a 51% stake.

However, it is not a done deal as Vivendi, which holds the remaining 20% in NBC U, is able to veto the pact. The Federal Communications Commission could also scupper the plan on anti-trust grounds.