Twentieth Century Fox says that the latest trailer for James Cameron's "Avatar" will get the largest live viewing in history when it unspools Sunday before the Dallas Cowboys face off with the Seattle Seahawks in the new Cowboy Stadium.
The stadium seats 80,000.
The 3 ½ minute trailer will be shown on the stadium's giant HD screen, the world's largest, according to Guinness.
Millions of viewers tuning into FOX NFL Sunday also will see the trailer.
Ninety-second commercial spots of "Avatar" also will air Sunday on regional games carried by Fox affiliates, as well as the fourth game in the World Series, also carried on Fox.
Contact Pamela McClintock at
pamela.mcclintock@variety.com