Disney makes a date with 'Tron'
3D action pic to be released Dec. 17, 2010
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The futuristic actioner becomes the third film to be released through Imax as part of a five-pic deal with Disney.
In addition to Imax’s 3D format, pic will also be released in traditional theaters using Disney Digital 3D.
Walt Disney Studios prexy Mark Zoradi called the new installment of “Tron” the “ideal movie for Imax’s immersive format” and said the pair-up with the large-format exhib will give auds another option to see the pic, which will “reach a much wider audience now that the Imax is expanding with its digital locations.”
Imax has 273 commercial theaters in 44 countries.
Deal follows this week’s announcement that Sony’s “Spider-Man 4” will unspool in Imax theaters simultaneously with its bow in traditional theaters May 6, 2011.
