Posted: Wed., Sep. 2, 2009, 6:26pm PT

Hallmark ups Susanne Smith McAvoy

Exec promoted to senior VP of marketing

By Stuart Levine

Susanne Smith McAvoy has been upped to senior VP of marketing for Hallmark Channel and Hallmark Movie Channel.

Promoted from VP of ad sales, McAvoy will now oversee marketing and branding campaigns for consumers, affiliated and advertisers. In addition, she will work with Hallmark retail stores to create synergy with the networks.

Prior to joining Hallmark, McAvoy was an ad sales marketing consultant for Bravo.