Broadway box office drops over holiday
Only 'Conquests' bucked the downward trend
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The only production to buck the downward trend was "The Norman Conquests," up slightly to $320,397. Import of Alan Ayckbourn's Brit trilogy has been slowly gaining ground in the weeks since scoring positive reviews and picking up the revival Tony, although the run -- limited to 16 weeks -- won't be long enough for the production to recoup, according to producer Sonia Friedman.
Total sales slid $2.7 million to $18.8 million for 24 shows on the boards, with the dip compounded by the absence of recently shuttered productions including "August: Osage County."
The big-name hits still attracted auds, with five shows posting sales above the $1 million mark. Even a 9% dip of more than $125,000 proved relatively insignificant at "West Side Story" ($1,253,984) -- although a drop of about the same amount at "Hair" ($999,471) caused the show to fall just short of that million-dollar line.
Largest loss of the week, a 16% drop of $140,000, was posted by "South Pacific" ($745,970), the hot-ticket revival of last year that has cooled a bit in recent months and consequently proved increasingly vulnerable to streetwide trends.
"Shrek the Musical" ($853,080), "9 to 5" ($675,136), "Rock of Ages" ($569,432) and "Next to Normal" ($418,644) were also among the tuners to see B.O. dips of 10%-15%, although "Rock" and "Normal" each logged attendance percentages in the high 90s.
Despite the anticipated slip in B.O., the Main Stem's cumulative attendance remained fairly robust at 221,717, or 89% of overall capacity. That's about on par with the same frame last year.
