Wimbledon nabs 50% share for BBC
Federer vs. Roddick final attracts 11 million
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The audience shot up to 11.1 million (a 55.9% share) in the last 15 minutes of the marathon four-and-a-half-hour match between the U.S.'s Andy Roddick and Switzerland’s Roger Federer, who claimed his sixth Wimbledon victory.
This was the pubcaster’s highest share for a Wimbledon men's singles final since 2001.
Wimbledon fortnight is one of the BBC’s flagship sports events.
And with a Brit, Andy Murray, making it to the semi-finals of the men's contest, the BBC overall notched up a strong ratings perf at Wimbledon.
This is in marked contrast to its closest rival, ITV, where ratings have plunged to a new all-time low this summer.
