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BRUSSELS -- The Association of Commercial Television in Europe has named Philippe Delusinne of RTL Belgium prexy for the next two years. He takes over from Nicolas de Tavernost of French web M6, who has led the organization for the past six years.

Delusinne, an advertising exec for 20 years before joining RTL in 2002, opened his account by demanding a fair deal for commercial broadcasters.

"We are confident in our business models but call on policy-makers for regulatory relief so that our sector will be able to prosper in an increasingly competitive market environment, in particular when compared to our publicly-financed competitors who are much less affected by the crisis."

The association has 28 member companies, operating more than 400 free-to-air and pay TV channels in 34 European countries.

With Jean-Paul Philippot of pubcaster RTBF heading the European Broadcasting Union, this appointment completes the double for Belgian TV execs.