Hot Topics:

WB expands 'Pucca' push

WB pushes products for animated series

'Doctor Who' returns to BBC America

Blanchett's theater sees money woes

'New Moon' wins Thanksgiving box office(3854 views)

Invictus(1889 views)

Hollywood sea of change(1833 views)

Paramount lands 'Area 51'(1638 views)

'New Moon' crosses $200 million(1410 views)

Christopher Eccleston plays Lennon(1160 views)

Warner Bros. is about to make "Pucca" -- the South Korean animated series that leapt from the Internet to television channels around the world -- a little more consumer friendly.

Studio has expanded its consumer products license for the property beyond Brazil and will now also sell "Pucca"-branded merchandise in the U.S., Canada and Mexico.

"Pucca," owned by Vooz Co., launched online in 2000 as a series of Flash-animated shorts about the 10-year-old daughter of a Chinese restaurant owner who is in love with a 12-year-old ninja warrior. Web series quickly generated enough of a following to land a berth on rebranded Mouse House cabler Disney XD.

South Korea-based Vooz Character System co-created the TV series.

Merchandise will include apparel, accessories, school supplies, bedding and home goods.

"Pucca" has been "a tremendous success for us in the Brazilian retail marketplace," said Jordan Sollitto, exec VP of new initiatives and international licensing for Warner Bros. Consumer Products. "It fits perfectly into our entertainment licensing portfolio," he said, adding that the studio will especially focus on expanding the property in Latin America and Mexico.