'Star Trek' beams up $7 million Thurs.
Paramount pic opened at 7 p.m. Thursday
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J.J. Abrams' reboot of the classic sci-fi franchise currently stands as the best-reviewed movie of the year, earning a 96% ranking on Rotten Tomatoes.
Last weekend, 20th Century Fox's "Wolverine" grossed nearly $5 million in midnight runs, although "Wolverine" didn't start its run until 12:01 a.m. Friday.
As with "Star Trek," Par opened "Iron Man" on a Thursday night in May 2008. "Iron Man" grossed north of $4 million in Thursday evening/midnight runs on its way to grossing $102.1 million for the weekend.
Based on tracking, Par, along with some of its rivals, doesn't expect "Star Trek" to come close to "Iron Man's" opening gross, or even the $85 million earned by "Wolverine" last weekend. Nonetheless, a number of films have overperformed in recent months.








