NBC reups 'Celebrity Apprentice'
Network orders another season to Trump show
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Show is set to air in spring 2010. Pickup comes as the show has performed solidly for NBC as a two-hour weekly skein.
Season to date, "The Celebrity Apprentice" is averaging a 3.5 rating/ 9 share among adults 18-49 and 8.6 million viewers. Show has improved the Sunday 9-11 p.m. slot's non-sports average by 39% with adults 18-49.
"It's a valuable franchise and proven competitor," said NBC U alternative chief Paul Telegdy.
"The Apprentice," which first bowed in January 2004, is now in its eighth cycle -- the last two having been reworked as "Celebrity Apprentice."
Trump and Mark Burnett are behind the show. Burnett, Trump, Page Feldman and Eden Gaha exec produce.
