Yahoo Japan taps into Usen's Gyao
Company buys 51% stake in media conglom
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Under the pact, Yahoo will merge its Doga contents streaming portal with GyaO.
Launched in April 2005 and spun off as an independent subsidiary in October, Gyao offers everything from music clips to TV programs, toons, pics and other content.
The site has more than 20 million registered users, but has yet to successfully monetize its free content.
Since advertising revenues fail to cover content costs, Usen has been bleeding red ink, racking up $539 million in pretax losses for the first quarter of fiscal 2009, ending in August.
