Lifetime pacts with Unilever
Network inks sponsorship deal for 'Maneater'
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Deal will revolve around Unilver's Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components.
Based on a bestselling novel by Gigi Levangie Grazer ("The Starter Wife") and produced by Sony Pictures Television, the two-part "Maneater" will star Sarah Chalke ("Scrubs"). It's set to run May 30-31 on Lifetime.
