Universal Pictures has inked TruTV as a promotional partner for "State of Play" and "Land of the Lost," enlisting the Turner-owned cabler to run a series of custom spots for these upcoming theatrical releases.
TruTV will promote political thriller "State of Play," which stars Russell Crowe, during a three-hour mini-marathon of "Dominick Dunne: Power, Privilege and Justice" on Sunday. The channel will show a 90-second sneak peak of the film as well as run in-show graphics featuring characters from the pics.
And starting in May, the channel will run two full weeks of custom promos leading up to the release of the Will Ferrell starrer "Land of the Lost."
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