Bollywood producers go on strike
Filmmakers fight for better revenue-sharing deal
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Since Saturday a group of producers have refused to release new pics in their fight to get a better revenue-sharing deal. The producers want Indian exhibs to follow the Hollywood model.
"Producers and distributors have been compelled to go on strike with a heavy heart," Mukesh Bhatt, chairman of the United Forum for Bollywood Producers and Distributors, told news agency Press Trust of India.
Currently Hindi film producers and exhibs split box office 40-60. Producers want the split to be even while exhibs want to peg revenue to performance. Almost 65% of Indian box office comes from plexes, which charge more for tickets than do older, single-screen theaters.
With Indian Premier League cricket about to start next month, auds have plenty of reason to stay away from plexes, which have threatened to rerun older movies in the interim.
Meanwhile, "8x10 Tasveer" (8x10 Picture), released Friday, may be the last new Bollywood film to unspool until the two sides reach an agreement.
