MTV goes global with Green Day
Rockers part of network's new music promo
|
More Articles:
Most Viewed:
Nine(10938 views)Spielberg abandons 'Harvey'(5422 views)Johnny Depp eyes Pancho Villa role(2894 views)Anderson working on 'Master'(2569 views)Imprint Entertainment to remake 'Phone'(1322 views)Box office incumbents stay strong(1319 views) |
The band's video for the single, "Know Your Own Enemy," will be exclusively aired across all of MTV's 66 TV channels and 200 websites in 162 countries on April 24.
The track will be the first video release from Green Day's new album, "21st Century Breakdown," which will be released in May.
The broadcaster hopes to leverage its international clout to lure other acts into signing similar pacts.
"The global breadth of MTV's network is unmatched and makes us uniquely positioned to bring our audiences exclusive access to some of their favorite artists," said Bruce Gillmer, senior VP of talent and music at MTVN Intl. "Green Day is by far one of the world's most famous bands, with hard core fans from Kiev to Kuala Lumpur, and only MTV can connect them on literally hundreds of platforms."
