Times gives in to front-page ads
Paper to run advertisements below the fold
More Articles:
Most Viewed:
MGM awaits new partner(1023 views)E! gets 'Pretty Wild'(961 views)Viacom, YouTube lawsuit heats up(761 views)New releases target 'Alice in Wonderland'(724 views)Icahn launches hostile bid for Lionsgate(687 views)Jamie Foxx in play for 'Kane & Lynch'(671 views) |
The paper plans to allow ads only on the lower half of the page, or "below the fold."
An ad for CBS was the first to appear on the front page. The color ad, 2½ inches deep and spanning the width of the paper in Monday's editions, bore the ironic headline "Front Page News" and the Eye's favorite "most watched network" slogan.
Terms were not disclosed, but the move follows similar ones by the Wall Street Journal and others as the ad crunch for newspapers has worsened. The Washington Post is among the major holdouts still not permitting front-page ads.
The Times had historically allowed classified ads on its front page.
