Zwick, Herskovitz living 'Life' on the Net
Duo still pushing series and social networking site
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The series premiered in November 2007 on MySpaceTV.com and Quarterlife.com; NBC later picked up the series for broadcast but -- after its poorly rated bow -- pulled it.
"My theory is that there's a ceiling that needs to be broken, and that ceiling is 1 million views per episode (online), and (if you hit that) you will have erased (the divide between) the Internet and television," Herskovitz says.
Zwick believes Internet content is still without a reliable business model to support itself.
"Right now there just isn't the way to financially sustain a series like this over time," Zwick says. "But I believe there will be soon."
In the meantime, they're looking for financing for a second season of "Quarterlife," continuing to develop Quarterlife.com as a social networking site and launching three pilots there: "I Believe," "L.A. Comedywerkz" and "Unheard," the latter of which will spotlight music scenes around the country.
