USA Network promotes Shapiro

Exec named sr. VP brand marketing, digital

By DANIEL FRANKEL

USA Network has upped Alexandra Shapiro to senior VP of brand marketing and digital, expanding her role in an effort to streamline the functions of digital, strategic and consumer marketing under one division.

Shapiro's Gotham-based group will encompass teams led by Colleen Mohan, VP of brand marketing; Jesse Redniss, VP of digital; and Carryl Pierre, VP of strategic marketing.

Shapiro joined USA in 2001 as VP of consumer and affiliate marketing.