Trio offer Japanese shows on Joost
NTV, Dentsu, Kogyo pact for U.S. audiences
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The service is a first of its kind for the Japanese broadcasting biz, which has long been hampered by rights issues from beaming programming abroad.
Starting in December, the partners will launch an ad-supported service called "Japanese Humor -- Owarai" in the U.S. on a specialized broadband channel on the U.K.-based Joost site.
They will begin with 105 episodes of six shows, for a total of 35 hours of programming.
Joost, NTV, Yoshimoto and rights holders will divide the ad revenue.
The trio plan to offer other programming internationally via broadband.
