NBC's 'Worst Enemy' off to slow start
'Samantha' slipping despite 'Dancing' lead-in
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The intriguing premise and fairly good reviews had NBC hoping for more from "Enemy," but it settled for the fifth-best bow among the seven new dramas on the major nets this fall. It didn’t help, of course, that a show with male appeal went up against the Super Bowl champs on ESPN’s "Monday Night Football" and a tight baseball playoff game on Fox.
According to Nielsen "live plus same-day" estimates, "My Own Worst Enemy" averaged a 3.0 rating/8 share in adults 18-49 and 7.27 million viewers overall — placing third in the demo behind the football game and CBS vet "CSI: Miami." It held 70% of its 18-49 lead-in from "Heroes" (4.3/10 in 18-49, 8.75m), similar to the bow of "Studio 60 on the Sunset Strip" two years ago.
Show declined by 10% among 18-49ers in its second half-hour (2.8 from 3.1) and held up best among women 25-54.
CBS won the night among the broadcasters, led by "Two and a Half Men" (5.3/12 in 18-49, 14.72m) and "CSI: Miami" (3.9/10, 13.22m). In between, "Worst Week" (3.2/7, 9.75m) again lost a big chunk of its lead-in, but nonetheless was again up week to week and edged out its rival timeslot comedy, "Samantha Who?" on ABC (3.0/7, 11.45m).
"Samantha," which followed a relatively low-rated performance show edition of "Dancing With the Stars" (4.0/10, 17.77m), did draw more total viewers than "Worst Week" but was down sharply vs. its strong series bow at this time a year ago.
In the night’s sports showdown, ESPN fared better with its New York Giants-Cleveland Browns matchup on "Monday Night Football" (4.7/12, 11.42m) than Fox did with Game 4 of the National League Championship Series between the Philadelphia Phillies and Los Angeles Dodgers (2.5/7 in 18-49, 7.71m).
CW had another nice Monday with "Gossip Girl" (1.6/4 in 18-49, 3.31m) and "One Tree Hill" (1.7/4, 3.48m), winning the night among femmes 12-34 (3.5/9). "Hill" logged its best score among women 18-34 (3.9/10) in nearly two years.
